Passenger Experience in Airports and Ports

check Capture traveller perception, from check-in to the boarding gate.
check Passenger satisfaction metrics to make data-driven decisions.
check Greater satisfaction, revenue and reputation for the airport and its operators.
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How to implement Passenger Experience measurement:

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1. Define touchpoints: Identify the critical points and place the most appropriate feedback channel at each one.

2

2. Analyse: Centralise all responses in RateNow Analytics and detect patterns instantly.

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3. Alert and act: Automatically notify the responsible team to resolve issues before they escalate.

Global Airport Presence

+40 airports trust RateNow

RateNow has deployed one of the most ambitious on-site feedback systems in the airport sector, with a presence in more than 40 international airports, including Madrid-Barajas and Barcelona-El Prat.

check +1,700 active terminals across more than 40 airports.
check +4 million responses processed monthly.
check Operational decision-making on key services.
check Exclusive Passenger Experience Partner of AENA, the world's largest airport operator.

Touchpoints

Passenger Experience in Airport and Commercial Services

Monitor every key moment of the passenger journey, from airport access to boarding.

Airport services
check Security check
check Cleanliness and restrooms
check Baggage handling
check Check-in and bag drop
check Information and assistance

Commercial services
check Food & beverage
check VIP lounges
check Car parks

Feedback Channels

Smiley Button Feedback: High-traffic areas

Smiley Button Feedback terminals are designed for high-traffic spaces, where the passenger has only a few seconds to respond.

check Battery with 3-year autonomy and replacement indicators.
check Multiple real-time alerts configurable per device.
check Mobile network connectivity: no Wi-Fi required.
check Anti-spam filter.
check Additional qualitative feedback capture via QR code.

Feedback Channels

Smiley Feedback Tablet: Detailed interactive surveys

Smiley Feedback Tablets are ideal for waiting areas where deeper quantitative and qualitative information is required.

check Multiple questions and open-ended comment fields.
check Customisable interface with your branding.
check Plug & play device: no installation required.
check Anti-spam filter.
check Guaranteed 4G connectivity via multi-operator SIM.
check Dashboards and reports with key statistics.

Analytics Platform

RateNow Analytics: Real-time data intelligence

RateNow Analytics is the feedback analysis platform that centralises all your listening channels into a single dashboard.

check Real-time satisfaction data.
check Customisable permissions and access by role.
check Segmentation by area, terminal and passenger type.

Notifications

Automatic alerts: Resolution before impact

Alerts is the automatic notification system that detects critical situations in real time.

check Instant notifications via email, app push and SMS.
check Notification to the person responsible for each area.

RateNow APP

RateNow App: Your airport in the palm of your hand

Take RateNow Analytics in your pocket, giving you instant access to metrics, comments and alerts.

check Executive summary: NPS, sample size and evolution of each area.
check Instant push alerts on satisfaction drops.
check Direct access to your passengers' comments.
check Available on the App Store and Google Play.

Feedback Channels

Online Surveys and QR Codes: Omnichannel listening

Complement on-site listening with digital surveys sent at exactly the right moment, through the channels your passenger already uses.

check QR codes for immediate response from a mobile device.
check Surveys integrated into the airport app or Wi-Fi portal.
check Automated sends via email or WhatsApp.

Frequently Asked Questions (FAQ)

Got questions? We've got answers! Check out our FAQ section for more information on course duration, pricing, and more.

What does the Customer Success service consist of in airport projects?downup

Each project has a dedicated Customer Agent, specialising in CX management. This agent provides support with configuration, data analysis and technical queries, guaranteeing a response time (SLA) of under 6 business hours.

Can RateNow be deployed worldwide?downup

Yes. Our technology is ready to operate at airports on any continent. Smiley devices feature global multi-network connectivity, enabling immediate plug & play deployment at international terminals without depending on each airport's Wi-Fi network or security restrictions.

This is complemented by international delivery logistics, capable of shipping devices to any country, and a multilingual management portal that allows each local team to operate and analyse results in their own language.

What data export and integration options do you offer?downup

We offer manual report export in standard formats (Excel, CSV, PDF) directly from the platform. We also include, at no additional cost, access to our REST API and Webhook connectors to integrate satisfaction data into your own Data Lake, CRM or corporate ERP.

Who owns passenger data and how is regulatory compliance guaranteed at the airport?downup

The airport operator is the sole owner of the data collected. RateNow acts as data processor, strictly complying with GDPR and the security standards required in critical infrastructure. Responses are fully anonymous and devices do not store images or personal data of travellers.

How does the system prevent fraudulent use or repeated button-pressing by children?downup

We use time-based and pattern-based anti-spam protection algorithms. The system detects and discards consecutive presses made within an unreasonably short time window, ensuring that metrics reflect genuine opinions and do not artificially inflate the sample.
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Numbers that speak for themselves

119920

Daily feedbacks

5760

Active surveys

980

Organizations

95

NPS ®

In partnership with

ICHOM Logo DEC Logo AEC Logo Institu Français Expérience Patient Logo

TIER IV servers, and ISO certifications for top security.

gdpr compliant logo ISO 9001 Certification ISO 27001 Certified

Tell us about your project and get:

check Best practices applied to your industry
check Surveys tailored to your needs
check Demo of our analytics platform
check A customized quotation

ⓘ No commitment

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