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RateNow, GuideSmiley Feedback Tablet: Customer survey machine detailed and customizable on-site feedback
The most complete way to understand your customers in real time
Smiley Feedback Tablet go beyond simple satisfaction ratings. With their digital interface and interactive surveys, these customer survey machines turn user opinions into actionable insights — in the most intuitive way.
Diana Bardales, 2025 
5 min 
What is a Customer Survey Machine: Smiley Feedback Tablet?
A Smiley Feedback Tablet — also known as a smiley touch — is a digital customer survey machine that allows users to answer surveys directly on a touchscreen device.
"Average participation rate ranges between 10% and 20% of user traffic."
Unlike button-based smiley feedback, which focus on quick satisfaction ratings using smiley faces, touchscreen terminals are designed to dig deeper. Their touch screen enables the creation of dynamic, interactive surveys with multiple questions, customized responses, and even open comment fields.
How do surveys work on a customer survey machine: smiley feedback tablet?
1. Smiley ratings: The survey starts with a simple and visual question, usually with smiley faces. Example: “Rate our service.” With a single touch, the user indicates how they feel about their experience.
2. Understanding the why: Depending on the previous answer, a follow-up question appears to explore the reason behind the rating. Example: “What could we improve?”
3. Open comments: The user can write a comment in a text box using a virtual keyboard. This allows for specific suggestions or incident reporting, giving customers a direct voice.
4. Unlimited questions: You can add as many questions as needed — ratings on different aspects of the service, conditional logic questions, or metrics such as NPS. This flexibility ensures each survey is fully tailored to your organization’s needs.
This way, feedback becomes much more complete and 100% aligned with the needs of each sector — whether in retail stores, hospitals, events, offices, or public institutions.
Features of customer survey machine: smiley feedback tablet
- 100% customizable surveys
Design your surveys, choose the questions, define how answers are displayed, and set up custom survey flows.
- Anti-spam filter
Detects and blocks invalid, too-fast, or fraudulent responses to ensure high-quality data.
- 4G connectivity
Includes a built-in SIM card, keeping devices always connected without relying on external WiFi networks.
- Plug & Play
Quick and easy setup — simply place, power on, and start collecting feedback.
- Adaptable design
Can be installed on a stand, mounted on a wall, or placed on a counter — fitting any environment.
Where to install a customer survey machine: smiley feedback tablet?
Smiley feedback tablet excel in environments where more elaborate feedback is needed — beyond quick transactional opinions — and where users have a few minutes to respond.
They’re ideal for:
- Waiting moments: when users have time to answer multiple questions.
- Detailed feedback: perfect for surveys with several levels of depth.
- Moderate traffic areas: settings with a steady flow of users but no overcrowding.
Recommended locations include museums and cultural spaces, citizen service offices, customer service points, retail stores, clinics, and health centers.
Smiley feedback tablet not only capture instant opinions — they also help understand the why behind each response. This leads to smarter decisions, faster improvements, and a much more complete customer experience.
With RateNow, you benefit from thousands of devices deployed worldwide, an expert in-house team ensuring maximum connectivity through remote monitoring, and the ability to make real-time survey updates easily and efficiently.
Want to install a customer survey machine like the Smiley Feedback Tablet?
Start listening to your customers today with RateNow — and turn every opinion into an opportunity for improvement.
What is a smiley feedback tablet?
A smiley feedback tablet —also known as a smiley touch or smiley terminal touchscreen— is a digital device with a touchscreen that allows customers, users or patients to respond to a satisfaction survey directly at the point of experience. Unlike button devices, tablets are designed to collect more detailed and customisable feedback, with multiple questions, tailored responses and the possibility of including open comments.
How does a survey on a smiley feedback tablet work?
The survey follows an intuitive multi-step flow:
Initial rating with satisfaction smileys.
Follow-up question based on the previous response, to delve deeper into the reason.
Optional open comment, where the user can write suggestions or incidents using a virtual keyboard.
Additional questions of any type: area ratings, questions with conditional logic or indicators such as NPS.
Initial rating with satisfaction smileys.
Follow-up question based on the previous response, to delve deeper into the reason.
Optional open comment, where the user can write suggestions or incidents using a virtual keyboard.
Additional questions of any type: area ratings, questions with conditional logic or indicators such as NPS.
What participation rate do smiley feedback tablets achieve?
The participation rate averages between 10 and 20% of the user flow. This percentage may vary depending on the sector, survey design and device location, but is particularly high in environments where users have a few minutes to respond, such as waiting rooms or customer service points.
Where is it advisable to install a smiley feedback tablet?
Smiley feedback tablets are especially useful in environments with medium user flows and where more elaborate feedback than transactional is sought. Some examples:
Museums and cultural spaces
Citizen service offices
Customer service points
Shops and retail
GP surgeries and health centres They are ideal when users have time to answer several questions, such as during waiting moments.
Museums and cultural spaces
Citizen service offices
Customer service points
Shops and retail
GP surgeries and health centres They are ideal when users have time to answer several questions, such as during waiting moments.
Do smiley feedback tablets need WiFi to work?
No. RateNow devices include their own SIM card with 4G connection, so they work autonomously without depending on external WiFi networks. This guarantees connectivity in any environment and makes installation easier in spaces where there is no access to corporate internet.
Are the surveys on the smiley feedback tablet customisable?
Yes, the surveys are 100% customisable. The question flow can be designed, the type of responses chosen, conditional logic applied and the content adapted to the needs of each sector or moment of the customer journey. They also include an anti-spam filter that detects and blocks fraudulent or overly fast responses to ensure data quality.
How is a smiley feedback tablet installed?
Installation is plug & play: simply place the device, switch it on and start collecting responses. Devices can be installed as a floor stand, wall-mounted or placed on a counter, adapting to any type of space or environment.
What advantages does RateNow offer with its smiley feedback tablets?
RateNow offers thousands of devices deployed worldwide, remote monitoring to ensure maximum connectivity and a specialised in-house team that allows changes and adjustments to surveys to be made swiftly. It also supports each client with expert advice to turn the feedback collected into real, actionable improvement decisions.
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