For decades, patient satisfaction surveys have been the primary instrument for measuring experience in healthcare systems. Easy to administer, easy to interpret, with a numerical score that allows results to be compared and communicated. The problem is that this ease conceals a structural bias that makes them of limited use for what matters most: identifying what to change and how.
Social desirability bias is the most documented. Patients tend to score their healthcare highly — regardless of what actually happened — out of gratitude towards the team that treated them, out of fear of perceived reprisals, out of not wanting to seem ungrateful, or simply because compared to their worst expectation, any care seems good. The result is a response distribution strongly skewed towards high scores, making it almost impossible to differentiate between centres or teams that genuinely perform well and those with significant room for improvement.
""PREMs do not seek to measure patient satisfaction with the service received, but to comprehensively evaluate their experience with all aspects of the healthcare process. In Donabedian's taxonomy, PREMs correspond to the concept of process indicators, while satisfaction is more aligned with outcome indicators."
— Pérez, A.; Bezos Daleske, C.; Begelle, R. — Ch. 2.9, SECA Guide for the Implementation of VBHC (2025)
This Donabedian distinction is key to understanding why PREMs are more useful for continuous improvement. An outcome indicator — such as satisfaction — tells you whether the patient was happy. A process indicator — such as a PREM — tells you exactly what happened during care: whether the treatment was explained, whether the patient could easily contact the team, whether they felt equipped to manage their illness at home. The former measures the effect; the latter identifies the causes.
There is another added problem: satisfaction surveys tend to be one-off events — an annual survey, a small sample, a standard form identical for A&E and outpatient clinics — while patient experience varies enormously depending on the care process, the service, the moment of the episode and the patient's profile. A generic, sporadic tool cannot capture that variability.
What PREMs Provide That Satisfaction Surveys Cannot
PREMs overcome the structural limitations of satisfaction surveys across four key dimensions:
1. They Ask About Facts, Not Ratings
The difference between "How would you rate the care you received?" and "Did the staff explain in clear language what was going to happen during the procedure?" is radical. The first question invites a global emotional assessment, which will be contaminated by the patient's mood, their prior expectation level and social desirability bias. The second question asks the patient to recall a specific fact: whether it happened or did not happen.
This reduces bias and increases the usefulness of the data. If 40% of patients respond that they did not receive a clear explanation before the procedure, the team knows exactly what to improve. A satisfaction score of 7.8 out of 10 does not offer that information.
2. They Measure Specific and Actionable Dimensions
Well-designed PREMs structure the patient's experience into dimensions that correspond to concrete and improvable aspects of the care process. The SECA Guide 2025 identifies six standard PREM dimensions: understanding (did the patient understand their process and treatment?), treatment (were they respected and treated with dignity?), trust (did the professional generate closeness and security?), patient empowerment (did the patient acquire skills to manage their illness?), emotional wellbeing (were they supported so the illness did not control their life?) and availability and accessibility (could they contact the team when needed?).
Each of these dimensions can yield a different result within the same service. A team may score very well on treatment and very poorly on patient empowerment. That granularity is impossible to obtain with a global satisfaction survey.
3. They Are Dynamic and Adaptable to the Care Process
A generic satisfaction survey applies the same questions to a patient who has just come through A&E as to one who has been in ambulatory follow-up for a chronic disease for six months. PREMs are designed and validated for specific processes: there are PREMs for hospitalisation, outpatient consultations, A&E, day surgery and home therapies. The relevant questions — and the touchpoints that matter — are different in each context.
4. They Enable Continuous Improvement, Not Just Accountability
Satisfaction surveys are used primarily for accountability: demonstrating that the centre has a high satisfaction index, publishing the figure in the annual report, comparing with the previous year. PREMs are designed for something different: to close the improvement loop. Continuous and specific patient feedback facilitates rapid adjustments in clinical practice, promoting more effective and patient-centred care.
The Case of Home Respiratory Therapies: When PREMs and PROMs Correlate
A concrete example of the usefulness of PREMs beyond satisfaction is provided by studies on home respiratory therapies (oxygen therapy, CPAP, mechanical ventilation).
When developing condition-specific PREMs for these processes, researchers discovered that the role of the family was fundamental — not just as a carer, but as a factor in understanding the treatment. For this reason, PREMs for home respiratory therapies include questions about family involvement and support, something that no generic satisfaction survey captures.
When the PREM data was cross-referenced with the PROMs of these patients, it became evident that when family involvement was greater, the exacerbations and symptoms recorded in PROMs decreased. That is: improving a specific dimension of the experience (family empowerment) had a direct impact on clinical outcomes.
Source: Rudilla D et al. Open Respiratory Archives, 2021 — cited in SECA Guide 2025, Ch. 2.9.
PREM vs Satisfaction Surveys: Comparison Table
The following table summarises the differences between both instruments across the most relevant criteria for decision-making in healthcare management:
| PREM | Satisfaction Survey |
|---|
| What does it measure? | How the patient experienced interactions with the healthcare system: communication, treatment, coordination, patient empowerment, accessibility. | The degree of overall satisfaction with the service received, generally on a numerical or rating scale. |
| Type of indicator (Donabedian) | Process indicator: evaluates how care was delivered. | Outcome indicator: evaluates overall perception at the end of the care episode. |
| Nature of questions | Questions about concrete facts and experiences: "Were the side effects of the treatment explained to you?" | Global subjective rating questions: "How would you rate the care received from 1 to 10?" |
| Potential bias | Lower social desirability bias: by asking about specific facts, the patient describes what happened, not how they feel about it. | High social desirability bias: patients tend to score highly out of gratitude or not wanting to criticise the team that treated them. |
| Usefulness for improvement | High: identifies specific process dimensions that work well or poorly. Allows the design of concrete actions. | Limited: an average satisfaction score of 8.5 out of 10 does not indicate where the problem lies or how to resolve it. |
| Frequency | Continuous and systematic: open to all patients at every care episode. | Generally one-off: annual or periodic surveys, often on small samples. |
| Adaptability | High: dynamic questionnaires adapted to each care process (consultations, A&E, hospitalisation, day surgery). | Low: standard form identical for all services and processes, regardless of context. |
| Are they mutually exclusive? | No. They can coexist, but with different objectives: PREMs for continuous improvement; satisfaction for accountability. | No. They can coexist, but with different objectives. |
This comparison does not aim to claim that satisfaction surveys have no value at all. For certain objectives — cross-country comparisons, publication of aggregated data for public transparency, evaluation of institutional image — they may still be useful. But for the objective that matters most in an organisation that wants to improve healthcare quality systematically — identifying what to change, where and how — PREMs are incomparably more powerful instruments.
How to Move from Satisfaction Surveys to PREMs: Practical Keys
The transition from a measurement model based on satisfaction to one based on PREMs is not just a change of questionnaire: it is a paradigm shift in what patient experience measurement is for. These are the practical keys to making that transition successfully:
Define the Objective Before Choosing the Instrument
The first step is to clarify what you want to achieve with the measurement. If the objective is to improve specific processes and generate concrete improvement actions, PREMs are the appropriate tool. If the objective is to monitor institutional image or compare with national indices, it may be useful to maintain some overall satisfaction indicator in parallel. What matters is not confusing the two objectives and not using an instrument designed for one when the other is needed.
Choose Validated PREMs Adapted to the Process
There are internationally validated PREM tools with proven methodological rigour. The Picker Patient Experience Questionnaire (PPE-15 and PPE-33) is the most widely used in hospitalisation and evaluates six dimensions: access to care, communication with the team, care coordination, emotional support, participation in decisions and continuity. For chronic patients in ambulatory follow-up, the IEXPAC and the PACIC are references. For primary care, EUROPEP covers 23 items across four dimensions using a Likert scale. For specific processes such as A&E or day surgery, the trend is towards PREMs designed and validated specifically for those contexts.
Measure Continuously, Not Periodically
One of the most frequent mistakes when implementing PREMs is treating them like an annual survey. Patient experience measurement must be continuously open to all patients attending the organisation, ideally administered shortly after the care contact to capture fresh and precise impressions. Only systematic and continuous measurement allows trends to be detected, the impact of organisational changes to be identified, and improvement to be maintained over time.
Close the Loop: From Data to Actions
Measuring patient experience does not by itself guarantee its improvement. Measurement is a tool for detecting aspects that need to improve and for making informed decisions. The data must be translated into a concrete action, and that action must be evaluated. Without that closed loop — measure, act, measure again — PREMs become another survey that is archived without consequences. Current technology enables the automated statistical analysis of quantitative data and the use of artificial intelligence for the interpretation of qualitative responses, leaving the final decision in the hands of professionals.
Real Example: How PREMs Reduced Complaints in Italian Hospitals
The regions of Tuscany and Veneto (Italy) implemented a digital, continuous and systematic PREM observatory that included, in addition to the standard structured questions, an open-ended question analysed through machine learning.
The analysis of open-ended responses allowed the identification of patterns of negative experience that closed questions did not capture. As a result of the improvement actions implemented, a reduction in the number of complaints against the centres was evaluated.
At the same time, the system systematically identified what was working well — something patients rarely communicate spontaneously — generating positive institutional learning that traditional satisfaction surveys had never been able to produce.
Source: De Rosis S, Cerasuolo D, Nuti S. BMC Health Services Research, 2020 — cited in SECA Guide 2025, Ch. 2.9.
Is Your Centre Still Only Measuring Satisfaction?
RateNow facilitates the design and implementation of validated PREMs for any care process, with omnichannel digital administration, real-time analytics and tools to close the continuous improvement loop.
→ Request a free demo at sales@ratenow.cx
References
1. Pérez A, Bezos Daleske C, Begelle R. Herramientas, facilitadores y barreras: PREM. In: Varela Rodríguez C (ed.). Guía para la Implementación de Asistencia Sanitaria Basada en Valor. Madrid: SECA; 2025. Ch. 2.9:373-397.
2. De Rosis S, Cerasuolo D, Nuti S. Using patient-reported measures to drive change in healthcare: the experience of the digital, continuous and systematic PREMs observatory in Italy. BMC Health Serv Res. 2020;20:315.
3. Rudilla D, Moros V, Lalanza S, et al. Development and validation of PROM and PREM in home respiratory therapies. Open Respir Arch. 2021;3(4):100132.
4. Jenkinson C, Coulter A, Bruster S. The Picker Patient Experience Questionnaire: development and validation. Int J Qual Health Care. 2002;14(5):353-8.
5. Gleeson H, et al. Systematic review of approaches to using patient-reported experience measures for quality improvement. J Patient Rep Outcomes. 2016;1:5.
6. Duncan EAS, Murray J. Patient and healthcare provider perceptions on using PREM in routine clinical care: a systematic review of qualitative studies. J Patient Rep Outcomes. 2019;3:36.
7. Agència de Qualitat i Avaluació Sanitàries de Catalunya (AQuAS). Elementos clave que influyen en la experiencia del paciente (PREM). Barcelona: AQuAS; 2020.