Best practices applied to your industry Surveys tailored to your needs Demo of our analytics platform A customized quotation
Industry
Channels
BLOG
RateNow, Guide
RateNow, GuideSmiley Feedback Buttons: A customer survey machine feedback with satisfaction faces
The most practical solution to measure satisfaction in high-traffic areas with just one touch.
Smiley Feedback Buttons, also known as a customer survey machine, are physical devices designed for users to rate their experience in just seconds.
Thanks to their simplicity, autonomy, and extremely high participation rate, they’re the ideal solution for airports, train stations, events, retail stores, hospitals, and any other high-traffic location.
Diana Bardales, 2025 
4 min 
What Are Smiley Feedback Buttons?
A Smiley Feedback Button Terminal is an interactive device that uses physical push buttons — represented by smiley faces — so users can express their opinions quickly and easily.
"The average participation rate ranges between 10% and 20% of total user traffic."
The key to these devices lies in their simplicity: with just one touch, they collect instant feedback — no complex screens, no Wi-Fi, and no additional instructions needed.
Main Features of Smiley Feedback Buttons
Plug & Play
Just switch them on and start collecting opinions. No technical installation or complicated setup required.
No external power supply needed
Completely autonomous and ideal for spaces without electrical outlets. No cables, no plugs, no maintenance worries.
No Wi-Fi required
Operate via mobile data with a built-in SIM card included in the price.
Long-lasting battery
Equipped with an internal battery providing up to 3 years of autonomy. (Source: RateNow Buttons)
Cost-efficient solution
Deploy multiple devices across different locations, optimizing costs without compromising data quality.
Adaptable design
Available in various formats, Smiley Feedback Buttons adapt to any environment and are designed to stand out in high-traffic areas.
Instant feedback
With a single press, users can leave their opinion quickly and effortlessly.
High participation
Their accessibility, ease of use, and anonymity encourage many more users to take part — resulting in a high response rate.
Real-time alerts
Automatic notifications can be configured when negative feedback increases at a specific location, allowing teams to act immediately.
Qualitative feedback with QR code
In addition to quick smiley-face ratings, the terminals can include a QR code linking to a more detailed survey.
This allows you to combine quantitative data (overall satisfaction level) with qualitative insights (reasons behind each rating) — helping you better understand customer sentiment.
Where to Install Smiley Feedback Buttons
Smiley Feedback Buttons are essential tools in environments with large volumes of people. They are especially useful in airports, transport hubs, restrooms, stores, malls, supermarkets, events, hospitals, or citizen service centers.
They capture transactional feedback at the exact moment of experience, which is key in busy spaces where users don’t have time for long surveys. They’re also ideal for measuring specific touchpoints in the customer journey, such as restroom cleanliness or service desk performance.
With RateNow solutions, you don’t just collect responses — you transform every interaction into actionable insights.
RateNow’s Smiley Feedback Buttons are:
- Technologically advanced
- Cost-efficient
- Designed to stand out in any environment
- Optimized to maximize participation
Want to install Smiley Feedback Buttons in your organization?
Start listening to your customers’ voices today with RateNow, and turn every opinion into an opportunity for improvement.
Tell us about your project and get:
Best practices applied to your industry Surveys tailored to your needs Demo of our analytics platform A customized quotationⓘ No commitment
Tweet
Share
ShareRelated Articles:
RateNow
Read more
RateNow
Read more
RateNow
Read more
RateNow
Read more
RateNow
The European Regional Development Fund benefits RateNow for the innovation's impulse.
Read more
RateNow
Read more
RateNow
Read more
RateNow
The Wall Street Journal on the future of Customer Feedback Devices: Read the interview to RateNow.
Read more
RateNow
WhatsApp as a survey channel: how to improve feedback with the most direct and effective medium
Read more
RateNow
Customer survey machines on-site: what they are, types of devices, and when to use them
Read more
RateNow
Read more
RateNow
Read more
RateNow
Smiley Terminal Tablet: Customer survey machine detailed and customizable on-site feedback
Read more
RateNow
Differences between Customer Survey Machine: Smiley Feedback Buttons vs. Smiley Terminal Tablet
Read more
RateNow
Telephone Surveys: What They Are, Their Benefits, and How to Obtain Valuable Insights with RateNow
Read more
RateNow
Differences Between Digital Feedback Channels: Which One to Choose Based on Your Objective?
Read more
