Smiley Feedback Buttons: A customer survey machine feedback with satisfaction faces

A smiley feedback button device —also called a smiley button terminal— is a physical device with pushbuttons represented by satisfaction smileys that allows users to rate their experience in a matter of seconds. It requires no touchscreen, WiFi or instructions: with a single touch the user leaves their opinion instantly and anonymously.

The participation rate averages between 10 and 20% of the user flow. This figure is particularly high thanks to the simplicity of the device: as it requires no effort or identification, far more people are encouraged to participate compared to other survey methods.

Smiley feedback button devices run on an internal battery with up to 3 years of autonomy. They are completely self-contained, requiring no cables or plugs, making them the only viable solution for spaces without access to mains electricity and virtually eliminating maintenance concerns.

No. They operate via a data connection using a SIM card included in the price, meaning they work autonomously in any environment, without depending on corporate WiFi networks or the client's internet infrastructure.

They are the ideal solution for high-traffic spaces where users cannot stop to answer lengthy surveys. Some common environments include:
Airports and transport stations
Public and private restrooms
Shops, shopping centres and supermarkets
Hospitals and health centres
Events and leisure spaces
Citizen service centres They are also especially useful for measuring specific touchpoints in the customer journey, such as restroom cleanliness or counter service.

Yes. Although its strength lies in quantitative data collection (overall satisfaction level), devices can include a QR code or link to more complete surveys. This allows quantitative data to be combined with qualitative data, obtaining both the volume of ratings and the reasons behind each response.

Yes. RateNow's smiley feedback button devices allow automatic real-time notifications to be configured if negative ratings increase at a specific point. This enables teams to act immediately upon any detected issue, without having to wait to review reports.

RateNow offers technologically advanced, cost-efficient devices designed to maximise participation in any environment. In addition to the hardware, it provides remote monitoring, specialised support and the platform to transform every rating into actionable data. RateNow has thousands of devices deployed worldwide, including all airports in Spain.